Carter and Spence Business Review: January 2018

Friday, January 19, 2018

Google Daydream View

After making its debut last year, Google's mobile VR headset is back, not with a bang, but plenty of small tweaks that make Daydream View an even better portal into VR.

Also see PLAYSTATION VR LAUNCH BUNDLE

For starters, it's upped the field of view from 90 degrees to the full 100, with some new custom fresnel lenses and a new fabric that's more textured, less Sunday-sweatpants. The new strap distributes the weight more evenly too; these tiny modifications all add up for a more comfortable experience.

Daydream comes with a 3DoF (degrees of freedom) controller and supports most smartphones, but the quality of VR will vary depending on the phone you're slotting in there. While the quality of games can't compete with the big names, the Daydream platform has consolidated over the past year with a respectable lineup - including Wareable favorite Keep Talking & Nobody Explodes.

Top 5 Business Tricks

Know who you are as a brand: - You have to be very clear in-order to be able to sell your product or service. This is something that has a zero cost, at the same time requires a good thought process. You don’t want to be unclear when pitching to a customer; no one trusts a confused soul or brand. Be clear in your head, and very articulate about it, also polish your thoughts up into a sale able few sentences.
Think about Marketing: - After you’ve figured out who you will cater to, in comes the marketing. What ever you do remember, the idea is to satisfy the customer, not boost your ego. Don’t push what you’ve maid; instead try to completely understand the needs and wants that you are supposed to cater to. Marketing Myopia is a dreadful path to tread; no customer respects a company pushing their products without realizing the needs of the buyers.
Partner with care: There are chances that during the whole procedure of business planning you will get overwhelmed by the amount of tasks at hand. But don’t let this inevitable scare lead you to believe in the need for a business partner. It’s not easy to be in sync with someone. Make sure the decision to have a partner is not made out of momentary lapse of judgment. Only after you move ahead and get tasks done will you fully acknowledge you own strengths, and look back and thank your patience!
Be super organized: - If there were to be a super hero of business, he’d have the super power of being organized. This is essential, clumsy, crappy, forgetful, lazy, confused, sloppy etc are not adjectives you want to relate to. How you are; is exactly what is perceived by you business associates and customers, you bring business to your organization more than anyone else. Look the part, be the part and stay polished no matter what the situation
Don’t Micromanage the world:This is one the main problems faced by new business owners. Their initial attention to detail turns into a painfully micromanaged business. In the long run this will only interfere with the happiness of your employees no matter how few or large they are, and most importantly interfere with your tasks. Leave the big work to yourself and delegate. A person who can delegate and be a mentor to its employees will succeed faster, and will gain greater respect over time. The above 5 points are those that commonly determine the failure or the success of an enterprise. Remember there is no rush to get everything going, the ideas that you have in your head are in your head, and the customer won’t know if the red color on the product turned out to be more on the orange side. What they don’t know will not affect your sales!